Markee 2.0 Magazine
Circa 2011
Markee was a results-driven magazine that has been published monthly since December 1985. This was its website when Lionheart Publishing re-launch Markee magazine’s in 2010 by as Markee 2.0.
Content is from the site's 2011 archived pages. Although the site appeared to have archives of articles from 2008-2011, they were not available to present here.
To read the most recent issue of Markee 2.0, as it continues to celebrate and showcase the creativity and innovation of the film and TV production industry,
GO TO its current website: http://markeemagazine.com/
A nostalgic look back to Markee 2.0 Magazine
Editorial
Editorially, Markee covers the gamut of film and video production and postproduction subjects resulting in a greatly diversified readership. Articles ranging from selecting and financing equipment to producing and shooting film and video; from postproduction subjects, to independent filmmaking, DV and HD plus regularly scheduled specialty supplements. Markee's seasoned writers target the professionals of our industry. They know the industry inside-out, and that's what makes Markee's articles tops they're informative and timely. Among the national brands that have benefited from our popularity is North Face. The company has launched a number of campaigns for North Face mens jackets, as a result of our strong relationship with a several directors who actually wear these products and have been photographed wearing them on some of the more extreme cold weather locations.
Monthly Departments in Markee Magazine include:
-
Inside View Interview with some of the industry's top professionals
-
Broadcast TV Inside the world of producing television
-
Biz Tips In-depth tips for those in the business
-
Making A Scene Captures the creativity of high-end projects from production companies
and post houses -
World Business News briefs from around the world
-
Across America Industry news from across the US
Demographics
Markee Magazine is a free subscription publication with controlled readership and national circulation averaging 20,000 per month. Subscribers are screened to assure our advertisers of the best readership for their products and services. Most importantly to Markee's advertisers is that our readership has authority when it comes to purchasing products and services. These are Markee's targeted readers that take precedence when building our circulation base.
Readership
| By Company: | ||
| 41% | Production Companies | |
| 18% | Postproduction | |
| 14% | Equipment | |
| 8% | Ad Agencies | |
| 7% | Other | |
| 6% | Audio / Sound | |
| 6% | CGI / Animation | |
| By Title: | ||
| 44% | Executive Management | |
| 23% | Agency Creative Director | |
| 21% | Producer | |
| 8% | DIrector | |
| 4% | Editor / Staff | |
| Purchasing Authority: | ||
| 64% | Approve | |
| 14% | Specify | |
| 22% | Recommend |
What our readers say:
|
"Each month Markee arrives and I am never disappointed. It is always interesting and informative. Markee is definitely a significant voice for our industry. In addition to this it a good advertising vehicle for our products." |
|
|
|
|
|
"Markee targets the market I want to reach with my advertising. There's plenty of creativity and production excellence all over the U.S. which Markee continually highlights in every issue. They make it a cover-to-cover read every month!" |
|
|
|
|
|
"Markee is being read in the lobbies of every production person out there. When it comes to information, ours is a specialized group of discerning professionals that require a certain brand of delivery. Whether it is new gear, matching a client with a vendor philosophy or the introduction of an out-of-the-way location, the magazine hits the bull's eye for us!" |
|
|
|
|
|
"I just wanted to let you know that what I love most about Markee Magazine is the wonderful and positive feedback that I get from all the people who see my advertisement and call me. They don't just flip through the magazine; they actually read it cover to cover!" |
|
2011 Markee Editorial Calendar
| Jan|Feb | FEATURES: |
|
|||
| BONUS DISTRIBUTION: | • AFCI | ||||
| SPACE DEADLINE: | Jan 21 | ||||
| ART DEADLINE: | Jan 27 | ||||
| Mar|Apr | FEATURES: |
|
|||
| BONUS DISTRIBUTION: | • NAB • CINEGEAR |
||||
| SPACE DEADLINE: | Feb 23 | ||||
| ART DEADLINE: | Mar 2 | ||||
| May|Jun | FEATURES: |
|
|||
| SPACE DEADLINE: | May 18 | ||||
| ART DEADLINE: | May 25 | ||||
| Jul|Aug | FEATURES: |
|
|||
| SPACE DEADLINE: | June 29 | ||||
| ART DEADLINE: | July 6 | ||||
| Sep|Oct | FEATURES: |
|
|||
| BONUS DISTRIBUTION: | • LDI • Rocky Mountain VidExpo |
||||
| SPACE DEADLINE: | Sep 12 | ||||
| ART DEADLINE: | Sep 19 | ||||
| 2011 Resource Guide | SPACE DEADLINE: | Sep 12 | |||
| ART DEADLINE: | Sep 19 | ||||
| Oct | FEATURES: |
|
|||
| BONUS DISTRIBUTION: | • Rocky Mountain VidExpo | ||||
| SPACE DEADLINE: | Sept 21 | ||||
| ART DEADLINE: | Sept 28 | ||||
| Nov|Dec | FEATURES: |
|
|||
| SPACE DEADLINE: | Nov 2 | ||||
| ART DEADLINE: | Nov 9 |
*Editorial Calendar Subject to Change
Press & Photo Guidelines
Press Releases:
Markee Magazine welcomes all press releases which are of potential interest to our readers.
The following guidelines are provided so that you can write your press release for maximum impact, with the greatest chance of being accepted for publication.
General Guidelines: For your press release, follow the adage that "less is more." Submissions should be 200 words or less. Contact information should be included. We are interested in current film and video industry news or projects.
Headline: The headline should read like a news headline: concise, catchy, and factual.
Copy: The copy should read like a news article with some optional subtle publicity sprinkled in. Over the top self-promotion or unabashed hype is not taken seriously nor accepted by our readers. Do not capitalize text nor use bold, italic, or underline formatting.
Editing: Press releases will be edited for both content and length, as needed, to meet these goals and obtain maximum interest; this is at the sole discretion of Markee Magazine. Not all submissions can be used.
Photos:
Photographs accompanying press releases are encouraged. Digital files should be 100dpi, 4x5 inches minimum size, RGB color, and formatted as jpeg or gif files. Note: photographs should depict a working situation. Head shots are generally not considered.
Web site: Press releases and photos meeting the above guidelines will be included on-line.
Markee Advertising Supplements
Markee offers three types of special interest marketing opportunities for specialty companies and services. Target your advertising message in a customized environment and benefit from the strong impact that a shared section delivers.
Portfolios:
FILM COMMISSION • STUDIOS & STAGES • EQUIPMENT • MOBILE PRODUCTION
Opportunities for specialty companies to combine editorial with advertising in selected issues. Ad and editorial are equal in size, for only the cost of the ad. Editorial from each portfolio is online for the entire year with a link to advertisers' web sites. Rate card prices apply.
Guides:
Listing guides are designed for producers, agencies and other companies or individuals to locate the right source for stock footage or music and sound. Display advertisers booking a 1/4 page ad or larger receive free 1/9th page gallery space. Gallery and listings online for the entire year with a link to advertisers' web sites. Rate card prices apply.
| 2011 Schedule: | Month: | Space: | Art: | View online guides: |
| Stock Footage | May | May 18 | May 25 | |
| Music & Sound | Jul / Aug | Jun 29 | Jul 6 | Music | Sound |
Galleries:
LOCATIONS GALLERY • FILM & VIDEO GALLERY
Show and tell showcase galleries designed to feature production and post projects, and locations from coast to coast. Three to a page (each a 1/3 page horizontal), space is available in one space, two spaces, or full-page displays. On-line for the entire year with a link to advertisers' web sites. Special prices apply.
ARTWORK: All supplements are formatted and composed in-house using advertiser provided elements.
VIDEO CLIPS: for online advertising supplements should be kept to 5MB or less; 30-60 seconds as long as the size does not exceed 5MB. QuickTime or MP4. Width should be 260 pixels; height is determined by SD or HD format. Frame rate and data rate are not specified.
AUDIO CLIPS: for online advertising supplements MP3 files
1.5MB or 90 seconds in length (max size is 1.5MB)
More Background on Markee Magazine
Markee Magazine, later rebranded as Markee 2.0, has been a cornerstone publication in the film and television production industry for decades. Since its inception in 1985, this monthly magazine has provided invaluable insights, news, and resources for professionals across various sectors of the entertainment world. This comprehensive article delves into the history, content, and significance of Markee Magazine, exploring its evolution and impact on the industry it serves.
A Brief History
Markee Magazine was first published in December 1985, quickly establishing itself as a trusted source of information for film and video production professionals. The publication's name, "Markee," is likely derived from the term "marquee," which refers to the signage outside theaters and other entertainment venues, symbolizing its role in highlighting industry news and talent.
In 2010, the magazine underwent a significant transformation when Lionheart Publishing acquired and relaunched it as Markee 2.0. This rebranding effort aimed to modernize the publication and adapt to the changing landscape of the entertainment industry, particularly with the rise of digital media and new production technologies.
Editorial Focus and Content
Markee Magazine has consistently provided a wide range of content catering to various aspects of film and video production. Its editorial coverage spans from pre-production to post-production, offering readers a comprehensive view of the industry. Some of the key areas covered by the magazine include:
-
Cinematography
-
Sound design and music
-
Visual effects (VFX)
-
Equipment reviews and showcases
-
Independent filmmaking
-
Television production
-
Emerging technologies (e.g., HD, 4K, and beyond)
-
Industry news and trends
The magazine features a mix of articles, interviews, case studies, and technical guides, making it a valuable resource for both seasoned professionals and newcomers to the field.
Readership and Demographics
Markee Magazine has cultivated a diverse readership that reflects the multifaceted nature of the film and television production industry. Its audience primarily consists of:
-
Production company executives
-
Directors and producers
-
Cinematographers and camera operators
-
Sound engineers and designers
-
Visual effects artists
-
Post-production professionals
-
Equipment manufacturers and vendors
-
Film school students and educators
The magazine's readership spans across the United States, with a particular focus on major production hubs such as Los Angeles, New York, and Atlanta. Its circulation has historically been around 20,000 copies per month, with additional reach through its digital platforms.
Digital Transformation
Like many print publications, Markee Magazine has embraced the digital age to expand its reach and offer more dynamic content to its readers. The magazine's website, markeemagazine.com, serves as a complementary platform to the print edition, offering:
-
Online-exclusive articles and features
-
Digital versions of print issues
-
Industry news updates
-
Video content and interviews
-
Interactive guides and resources
This digital presence has allowed Markee to engage with a younger demographic of industry professionals who prefer consuming content online and on mobile devices.
Industry Recognition and Influence
Over the years, Markee Magazine has earned a reputation as a respected voice in the film and television production community. Its articles and features have been cited in industry discussions, academic papers, and trade publications. The magazine's influence extends beyond its readership, as it often shapes conversations about industry trends, technological advancements, and best practices.
Markee has also been recognized for its journalism, with its writers and editors receiving accolades from industry organizations for their in-depth reporting and analysis of complex production topics.
Special Features and Supplements
One of Markee Magazine's strengths has been its ability to provide targeted content through special features and supplements. These include:
-
Annual equipment guides
-
Location spotlights
-
Film festival coverage
-
Emerging filmmaker showcases
-
Technology trend reports
These special editions often become valuable reference materials for industry professionals, helping them stay informed about the latest tools, techniques, and opportunities in the field.
Advertising and Industry Partnerships
As a trade publication, Markee Magazine has played a crucial role in connecting equipment manufacturers, service providers, and other industry vendors with potential clients. The magazine's advertising sections have become a go-to resource for professionals looking to stay updated on the latest products and services available in the market.
Markee has also fostered partnerships with industry events, trade shows, and educational institutions, further cementing its position as a central hub for information and networking within the film and television production community.
Cultural and Social Significance
Beyond its role as an information source, Markee Magazine has contributed to the broader cultural conversation surrounding film and television production. By highlighting innovative projects, emerging talents, and groundbreaking technologies, the publication has helped shape the narrative of how stories are told and consumed in the visual medium.
The magazine has also addressed important social issues within the industry, such as diversity and inclusion in production crews, sustainable filmmaking practices, and the impact of streaming platforms on traditional production models.
Challenges and Adaptation
Like many print publications, Markee Magazine has faced challenges in the digital age, including declining print readership and competition from online sources. However, the publication has shown resilience by adapting its content strategy and leveraging its industry expertise to remain relevant.
Some of the ways Markee has evolved include:
-
Expanding its digital presence
-
Offering multimedia content
-
Focusing on in-depth analysis and exclusive interviews
-
Cultivating a strong social media following
-
Partnering with industry events and organizations
Looking to the Future
As the film and television production industry continues to evolve, Markee Magazine is poised to remain a valuable resource for professionals navigating new technologies, workflows, and creative challenges. The publication's commitment to providing comprehensive, insightful coverage of the industry suggests that it will continue to play a significant role in shaping the future of visual storytelling.
Markee Magazine, with its rich history and adaptability, stands as a testament to the enduring value of specialized trade publications in the digital age. By consistently delivering high-quality content and adapting to the changing needs of its readership, Markee has secured its place as an essential resource for anyone involved in or passionate about the world of film and television production.
